Akers Construction Wireframe v4 · 10 Pages · May 2026

KINGTRADIE · Updated 2026-06-03: 10-page IA locked, Capability Statement is request-gated (routes to the contact form — no download), Compliance content folded into About + footer, suburb variants set to Tier 2 differentiation

COMPONENT Reusable
UNIQUE Page-specific
OPTIONAL Content-dependent
13REUSABLE COMPONENTS
38UNIQUE SECTIONS
51TOTAL DESIGNS
10PAGES
REUSABLE COMPONENTS
1
Utility Bar

Phone · Email · Hours · Nambucca HQ

10 pages
2
Navigation Bar (Sticky)

Logo · Nav (Home · Capabilities · Projects ▾ · About · Contact) · "Get a Quote" CTA

10 pages
3
Page Hero Banner

Full-width bg · Heading · Sub · Sector pills · Optional CTA

9 pages
4
CTA Banner

Headline · Supporting line · 2 buttons ("Get a Quote" + "Call Ryan")

10 pages
5
Footer

4-column · NAP · ABN 57 687 934 318 · QSC reference · Sector pills · Service area

10 pages
6
Trust Strip

QSC · Insured · ABN · "Commercial work — NSW commercial does not require a builder's licence"

8 pages
7
Sector Pills

Gov & Council · Education & Schools · Commercial Office & Retail · Health & Community

8 pages
8
Featured Project Card

Photo · Title · Sector tag · 1-line summary · Link to case study

5 pages
9
Capability Card

Icon · Title · 1-line · Link to anchor on /capabilities

5 pages
10
Service Area Map / Cards

Bellingen → Woolgoolga corridor · Coffs · Nambucca · Bellingen

5 pages
11
FAQ Accordion

2–3 suburb-specific Qs (per suburb) or 5 Qs (capabilities)

4 pages
12
Photo Gallery

Landscape main + portrait grid (per the photography plan in brief)

3 pages
13
Global Contact Form

The single site-wide form — one form, reused everywhere (CTA bands, contact page, capability-statement request). Name · Email · Phone · "What can we help with?" dropdown (Request a quote · Request capability statement · Maintenance / minor works · General enquiry · Other) · Message · Submit · Posts to GoHighLevel via kingtradie-form-worker (server-side validation + Turnstile; dropdown value tags/routes the lead in GHL)

site-wide
UNIQUE SECTIONS
Home / 7 unique
1
Home Hero

H1 "Commercial carpentry & construction contractor" · Mid North Coast NSW subhead · Sector pills · Dual CTA · QSC + ABN trust line

unique
2
Featured Projects (3)

Photo + sector tag + 1-line summary each · Links to /projects/proj-N case studies

unique
3
5 Capabilities Grid

Construction · Carpentry · Fit-out · PM · Maintenance · Each links to /capabilities anchor

unique
4
Sectors-Served Full Grid (4)

Gov & Council · Education · Office · Health · Each links to relevant case studies

unique
5
About Preview

Ryan Akers + 2-line intro + QSC mention + link to /about

unique
6
Service Area Cards (3)

Coffs Harbour · Nambucca Heads/Macksville · Bellingen · Each links to suburb variant

unique
7
Contact CTA Band + Form

Headline + supporting + embedded global form (component #13)

unique
Coffs Harbour /coffs-harbour 3 unique-localised
8
Coffs Hero (localised)

H1 "...in Coffs Harbour" · Coffs subhead · Sector pills · Dual CTA · Localised trust line

unique
9
Coffs Featured Project

Nearest case study to Coffs surfaced — TBD once 3 projects supplied

unique
10
Coffs FAQ (2–3 Qs)

FAQ accordion with Coffs-specific Qs · Strong for AI-search + long-tail

unique
Nambucca Heads · HQ /nambucca-heads 3 unique-localised
11
Nambucca Hero (localised)

H1 "...in Nambucca Heads / Macksville" · "Based-here" trust angle · Sector pills · Dual CTA

unique
12
Nambucca Featured Project

Nearest case study to Nambucca

unique
13
Nambucca FAQ (2–3 Qs)

Local FAQ accordion · "Based in Nambucca" trust theme

unique
Bellingen /bellingen 3 unique-localised
14
Bellingen Hero (localised)

H1 "...in Bellingen" · Localised subhead · Sector pills · Dual CTA

unique
15
Bellingen Featured Project

Nearest case study to Bellingen (likely Bellingen Shire Council work if any)

unique
16
Bellingen FAQ (2–3 Qs)

Local FAQ accordion

unique
About /about 5 unique
17
Owner Intro

Photo · Ryan Akers · Founder & Director · QSC reference (Cat TBD) · 2-line position statement

unique
18
Founder Story

Jan 2024 origin · Why commercial · What we believe · Mid North Coast roots

unique
19
Crew

Ryan · Jake · Clayton · Bookkeeping & payroll (Xero) · "Small enough to care, organised enough to deliver"

unique
20
Values

3–4 values · "Sharp not rounded" professional register per design brief

unique
21
Trust Block (absorbs v3 /compliance)

QSC · Insured (Public Liability + Workers Comp) · ABN · GST-registered · "NSW commercial work doesn't require a builder's licence" honest explainer · Commercial-only positioning

unique
Contact /contact 2 unique
22
Direct Contact

Phone · Email · Nambucca HQ address · Office hours · Map link

unique
23
Response Time Block

"We respond to commercial enquiries within X business hours" · Trust signal for tenderers

unique
Capabilities /capabilities 7 unique
24
Sector Pills + Anchored Nav

Sector pills strip · "Construction | Carpentry | Fit-out | PM | Maintenance" jump nav

unique
25
Section 1 — Commercial Construction

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #construction

unique
26
Section 2 — Commercial Carpentry

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #carpentry

unique
27
Section 3 — Commercial Fit-out & Refurbishment

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #fit-out

unique
28
Section 4 — Project Management & Trade Coordination

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #project-management

unique
29
Section 5 — Maintenance & Minor Works

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #maintenance

unique
30
Sectors-Served Full Grid (Capabilities version)

4 sector cards · Each links to relevant case studies · Distinct from Home version (different framing copy)

unique
Project Case Study · ×3 instances /projects/proj-N 8 unique section types
31
Project Hero

Hero photo (landscape) · Project name · Sector tag · Year · Location

unique
32
Project Meta Row

Client · Location · Sector · Year · Capabilities used (tags) · Scope size

unique
33
Brief

What the client needed · Problem statement · Tender context if relevant

unique
34
Scope

What we did · Detailed scope · Trade coordination notes

unique
35
Approach

How we did it · Tender-grade detail · Methodology · Site management · Subcontractor coordination

unique
36
Outcome

Deliverables · Timeline actual vs planned · Photos · Client outcome statement (testimonial if available)

unique
37
Related Capabilities

Tags linking back to relevant /capabilities anchors (bidirectional with Capabilities sections)

unique
38
Other Case Studies (2)

Links to the other 2 project pages · Photo + name + sector

unique
PAGE 1 / 10

Home

/

Brand-level homepage targeting the broad Mid North Coast service area. Acts as the master template — Coffs Harbour, Nambucca Heads, and Bellingen are content-swapped variants (Tier 2 differentiation: nearest project + suburb FAQ).

7 unique sections 5 component instances Master template for suburb variants
In order, top to bottom
1
Utility Bar

Phone · Email · Hours · Nambucca HQ

component
2
Navigation Bar

Sticky · Logo · Main nav · CTA

component
3
Home Hero

H1 "Commercial carpentry & construction contractor" · Mid North Coast NSW subhead · Sector pills · Dual CTA ("Get a Quote" + "View Capabilities") · QSC + ABN trust line

unique
4
Trust Strip

QSC · Insured · ABN · 4 sectors

component
5
Featured Projects (3)

Photo + sector tag + 1-line summary each · Links to /projects/proj-N case studies

unique
6
5 Capabilities Grid

Commercial Construction · Commercial Carpentry · Fit-out & Refurbishment · Project Management · Maintenance · Each links to anchor on /capabilities

unique
7
Sectors-Served Full Grid (4)

Gov & Council · Education & Schools · Office & Retail · Health & Community · Each card links to relevant case studies

unique
8
About Preview

Ryan Akers (Founder & Director) · 2-line intro · QSC mention · Link to /about

unique
9
Service Area Cards (3)

Coffs Harbour · Nambucca Heads/Macksville · Bellingen · Each links to suburb variant

unique
10
Contact CTA Band + Form

Headline + supporting + embedded contact form (component #13)

unique
11
Footer

4-column NAP + ABN + QSC + sectors + service area

component
PAGE 2 / 10 · SUBURB VARIANT

Coffs Harbour

/coffs-harbour

Tier 2 differentiation from Home: H1 + meta + schema serviceArea swapped + geographically-nearest featured project surfaced + 2–3 suburb-specific FAQs. ~80% body shared with home template, ~20% localised.

3 unique-localised sections Shares home template Targets "carpenter coffs harbour" (50 vol/mo)
Localisation rules: H1 becomes "Commercial carpentry & construction contractor in Coffs Harbour". Featured project = whichever case study is geographically closest to Coffs. FAQ examples: "Do you work with City of Coffs Harbour council?" · "What's your turnaround from Nambucca HQ to Coffs?" · "Have you worked on Coffs schools?"
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Coffs Hero (localised)

H1 "...in Coffs Harbour" · Coffs-specific subhead · Sector pills · Dual CTA · Localised trust line

unique
4
Trust Strip

component

component
5
Coffs Featured Project

Nearest case study surfaced — TBD once 3 projects supplied

unique
6
5 Capabilities Grid

Same 5 cards as home · Links to /capabilities anchors

component
7
Coffs FAQ (2–3 Qs)

FAQ accordion with Coffs-specific Qs · Strong for AI-search + long-tail

unique
8
Service Area Map

component (cross-links to other suburbs)

component
9
CTA Banner

component

component
10
Footer

component

component
PAGE 3 / 10 · SUBURB VARIANT · HQ

Nambucca Heads / Macksville

/nambucca-heads

Tier 2 suburb variant — Akers' HQ. Should emphasise the "we're based here" angle subtly. H1 + meta + schema serviceArea localised + nearest featured project + Nambucca-specific FAQs.

3 unique-localised sections HQ — "Based in Nambucca" angle Targets "builders nambucca heads" (20 vol/mo) — but ranks as "carpentry/contractor"
HQ angle: Trust line can include "Based in Nambucca Heads — serving Coffs to Bellingen". FAQ examples: "How long has Akers been operating from Nambucca?" · "Do you cover Macksville?" · "Can we visit the workshop?"
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Nambucca Hero (localised)

H1 "...in Nambucca Heads / Macksville" · Based-here trust angle · Sector pills · Dual CTA

unique
4
Trust Strip

component

component
5
Nambucca Featured Project

Nearest case study to Nambucca — TBD once supplied

unique
6
5 Capabilities Grid

component

component
7
Nambucca FAQ (2–3 Qs)

Local FAQ accordion · "Based in Nambucca" trust theme

unique
8
Service Area Map

component

component
9
CTA Banner

component

component
10
Footer

component

component
PAGE 4 / 10 · SUBURB VARIANT

Bellingen

/bellingen

Tier 2 suburb variant — southern corridor. H1 + meta + schema serviceArea localised + Bellingen-nearest featured project + Bellingen-specific FAQs.

3 unique-localised sections Highest "builder bellingen" search volume (70 vol/mo) — ranks as carpentry/contractor
Localisation rules: H1 "...in Bellingen". Featured project = nearest to Bellingen (likely Bellingen Shire Council work if any). FAQ examples: "Do you work with Bellingen Shire Council?" · "Travel time from Nambucca to Bellingen?" · "Have you done work on Bellingen schools?"
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Bellingen Hero (localised)

H1 "...in Bellingen" · Localised subhead · Sector pills · Dual CTA

unique
4
Trust Strip

component

component
5
Bellingen Featured Project

Nearest case study to Bellingen

unique
6
5 Capabilities Grid

component

component
7
Bellingen FAQ (2–3 Qs)

Local FAQ accordion

unique
8
Service Area Map

component

component
9
CTA Banner

component

component
10
Footer

component

component
PAGE 5 / 10

About

/about

Founder story + values + QSC-honest trust depth. ~600–900 words. Absorbs the v3 /compliance content (QSC + insurance + ABN positioning). Critical credibility surface for commercial tenders.

5 unique sections Absorbs v3 /compliance Tender-grade trust depth
Language ban (load-bearing): About copy must never call Akers a "builder" or "joiner". Ryan holds a Qualified Supervisor Certificate (QSC), not a builder's/contractor licence. NSW commercial work needs no licence so this is legal — but the language must not imply otherwise. Use "commercial carpentry & construction contractor" / "contractor" / "construction".
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Page Hero Banner

"About Akers Construction" · Sub: "Mid North Coast commercial carpentry & construction since Jan 2024"

component
4
Owner Intro

Photo · Ryan Akers · Founder & Director · QSC reference (Cat TBD) · 2-line position statement

unique
5
Founder Story

Jan 2024 origin · Why commercial · What we believe · Mid North Coast roots

unique
6
Crew

Ryan (lead) · Jake · Clayton · Mother (bookkeeping & payroll on Xero) · "Small enough to care, organised enough to deliver"

unique
7
Values

3–4 values · "Sharp not rounded" professional register per design brief

unique
8
Trust Block (absorbs v3 /compliance)

QSC · Insured (Public Liability + Workers Comp) · ABN 57 687 934 318 · GST-registered · "NSW commercial work doesn't require a builder's licence" honest explainer · Commercial-only positioning

unique
9
CTA Banner

component

component
10
Footer

component

component
PAGE 6 / 10

Contact

/contact

Home of the global contact form (component #13) — the single site-wide form, posting to GoHighLevel (no photo upload pipeline in v1 — not needed for commercial tender leads). "What can we help with?" dropdown tags each lead in GHL. Direct contact + service area map + response time block round out the page.

2 unique sections Global form embedded · 30-sec completion Dropdown tags/routes leads in GHL
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Page Hero Banner

"Get in touch" · Sub: "Tell us about the project" · Response time micro-trust

component
4
Global Contact Form (component #13)

Name · Email · Phone · "What can we help with?" dropdown (Request a quote · Request capability statement · Maintenance / minor works · General enquiry · Other) · Message · Submit · Posts to GoHighLevel via kingtradie-form-worker (server-side validation + Turnstile)

component
5
Direct Contact

Phone · Email · Nambucca HQ address · Office hours · Map link

unique
6
Service Area Map

component · Bellingen → Woolgoolga corridor visualised

component
7
Response Time Block

"We respond to commercial enquiries within X business hours" · Trust signal for tenderers

unique
8
Footer

component

component
PAGE 7 / 10

Capabilities

/capabilities

All-in-one page covering Akers' 5 capabilities. 5 dedicated anchored sections — not a card grid. Each section has photo + "What it covers" + sub-services + sector tags + "See projects" links. Plus full 4-card sector grid near bottom. Tender-grade depth.

8 unique sections 5 anchored capability sections Bidirectional Project links
Capability Statement — request-gated, not a download: This page carries a "Request our Capability Statement" CTA that links to the global contact form on /contact with the "What can we help with?" dropdown preset to "Request capability statement". The statement is never auto-downloaded and no PDF is hosted on the site — prospects must inquire to receive it, so every request becomes a captured, correctly-tagged lead in GHL and Akers sends the statement on follow-up. (Can ship in v1 as a request CTA even before Ryan finalises the PDF, since nothing is exposed for direct download.)
In order, top to bottom
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Page Hero Banner

"Our Capabilities" · Sub describing 5 capability scope

component
4
Sector Pills + Anchored Nav

Sector pills strip · "Construction | Carpentry | Fit-out | PM | Maintenance" jump nav

unique
5
Section 1: Commercial Construction

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #construction

unique
6
Section 2: Commercial Carpentry

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #carpentry

unique
7
Section 3: Commercial Fit-out & Refurbishment

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #fit-out

unique
8
Section 4: Project Management & Trade Coordination

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #project-management

unique
9
Section 5: Maintenance & Minor Works

Photo · What it covers · Sub-services · Sector tags · "See projects" links · Anchor: #maintenance

unique
10
Sectors-Served Full Grid (4)

Gov & Council · Education & Schools · Office & Retail · Health & Community · Each card links to relevant case studies

unique
11
Request Capability Statement CTA

"Need our full capability statement?" band · Single "Request our Capability Statement" button → global contact form (/contact) with the dropdown preset to "Request capability statement" · No file download — request routes to the form so the prospect inquires and is captured as a tagged lead

unique
12
Trust Strip

component

component
13
CTA Banner

component

component
14
Footer

component

component
PAGES 8–10 / 10 · ×3 INSTANCES

Project Case Study (×3)

/projects/proj-1, /projects/proj-2, /projects/proj-3

Three full tender-grade case studies sharing one template, content-filled per project. Brief + Scope + Approach + Outcome + Photo gallery + Related capabilities + Other case studies. The highest-ROI SEO play per keyword research — each project page ranks for its building/client name.

8 unique section types · 3 page instances Tender-grade depth Bidirectional Capabilities link
SEO note (from keyword research): Project case study pages are the highest-ROI surface. Verified pattern: Joyce Constructions' biggest non-brand traffic term is "world gym port macquarie" (1,000/mo) — because they built it and have a page for it. Each Akers project page compounds free.
In order, top to bottom (each of the 3 pages)
1
Utility Bar

component

component
2
Navigation Bar

component

component
3
Project Hero

Hero photo (landscape) · Project name · Sector tag · Year · Location

unique
4
Project Meta Row

Client · Location · Sector · Year · Capabilities used (tags) · Scope size (sqm or $ if disclosed)

unique
5
Brief

What the client needed · Problem statement · Tender context if relevant

unique
6
Scope

What we did · Detailed scope · Trade coordination notes

unique
7
Approach

How we did it · Tender-grade detail · Methodology · Site management · Subcontractor coordination

unique
8
Outcome

Deliverables · Timeline actual vs. planned · Photos · Client outcome statement (testimonial if available)

unique
9
Photo Gallery

component · Landscape main + portrait grid (per photography plan)

component
10
Related Capabilities

Tags linking back to relevant /capabilities anchors (bidirectional with Capabilities sections)

unique
11
Other Case Studies (2)

Links to the other 2 project pages · Photo + name + sector

unique
12
CTA Banner

component

component
13
Footer

component

component